Video Editing Basics for Realtors: Realtor Marketing Guide

Do you want to market your property using videos, but you are unsure where to start? Then you’re in the right place. You can’t deny the tremendous popularity that video marketing has gained in previous years. So many businesses use video marketing to woo their clients, and the real estate industry hasn’t been left behind. However, unlike marketing in the other fields, in real estate, the client has to get the realistic feel of the particular property before even showing up in person. This is the reason why you need to use a video maker with templates that are easy to customize.

Your video has to be well done and with a realistic feel of the property if you want to attract clients. Video editing stage is the most crucial part of video production. Video Maker tools have made this more manageable, which helps you create your video in minutes with a few clicks. If you’re a realtor out to learn some of the video editing basics, then let’s get started.

Get the Right Video Maker

There are several platforms for video editing that you can choose from, with some available for free and others available upon subscription. Amidst all these options, try to get software that you can get well-versed with and maximize its potential. For example, with some Video Maker tools, you don’t have to download software to do the editing, you only have to go to your browser, and you’re set to go.

If you still think you can try the other software, ensure you find out more about their level of compatibility first. Most important also is to find good software within your budget range. There is also free software, but they are available as per the specifications of particular devices. Keep in mind that you need to get started, but you must have software, and the choice for it lies within you.

Choose An Appropriate Template

Most online Video Maker tools have several templates to choose from. The templates are time-saving and customizable; they are also designed with video built-in. Templates help you not to start your editing process from scratch. The interesting bit is that the tons of templates will render you spoilt for choice. But even with that, just remember to choose an appropriate template.

Make Use of Transitions

Do not underestimate the power of transitions because they help to prevent your video from appearing choppy. But keep in mind that as much as jump cuts are highly recommendable, realtors consider it unprofessional when used in real estate videos. So instead, realtors prefer to record wide shots, close-ups, and pans during filming to have an attention-grabbing and more dynamic video when you string this mixture.

What if you want to use panning shots back to back? All you have to do is shift your second clip’s direction, allowing the eye to rest. Don’t worry if you failed to record pans in the two directions; your editing software can help you reverse this. But you have to be cautious of anything in the background that can give away the shot, like a bird flying backward or water flowing in the wrong direction.

Editing Your Video Clips

You can choose to upload videos, photos, street views, satellite images, floor plans, and even maps. But with a Video Maker, all this is within your reach. Most of them have a stock library that can make your virtual staging a success. The collection in the stock library has several advantages compared to taking photos physically. Ensure that you work on the colors, sound, lighting, and other aspects for your video to turn out great.

If you opt to use your own photos, you will have to go through the process of acquiring a camera and trying to find angles for the best shots. You also risk having shaky images or poor lighting that can negatively affect the quality of your photos. If there’s one thing a realtor should be keen about, it’s the quality of the images and the video. This can primarily affect the marketing of the property. Videos are important because most homeowners prefer agents who use videos.

Keep Your Video Short

Bet that you have ever heard that the average adult attention span is 8 seconds. It doesn’t sound real, right? But it seemingly is true. So, if you want to get your audience’s attention to stand a chance to close a sale of your property, you have to keep your video short. Let your video not exceed three minutes.

In most cases, your video aims to convince a client to come for an in-person showing or an open day to view the property on sale. Imagine what will happen when you have a long video, and the potential client skips it without even getting the message? Time is precious, so you have to use it well.

Final Thoughts

By now, you have a hint on the basics of video editing, and you’re guaranteed to be a pro with a lot of practice. However, it’s also clear that you will save some chunks when you edit the real estate videos on your own. In addition to that, more sectors are embracing the digital wave; people are moving away from the traditional ways of doing things.

With a Video Maker, you can create a video in minutes without going through the hassles that come with the traditional production of a video. So don’t let the skills of editing real estate videos slip through your fingers; you stand to benefit a lot. Get started today.